“Culinary Class Wars” Chef Choi Kang-rok Goes Silent Despite Bestseller Status “No Internet, No Contact”
On October 22nd, KL, the publisher of “Choi Kang-rok’s Cooking Notes”, posted through their official account, “Chef Choi Kang-rok, who doesn’t use the internet and is unreachable. Please do a fan signing event for us, paired with ‘Choi Kang-rok’s Cooking Notes’.“
According to Kyobo Book Centre’s bestseller rankings for the first week of October, “Choi Kang-rok’s Cooking Notes” has held the top spot in the cooking category for three consecutive weeks. According to Yes24 on October 10th, “Choi Kang-rok’s Cooking Notes” also reported a remarkable 1278.6% increase in sales compared to the previous month after the show aired.
Despite the soaring sales of Choi Kang-rok’s book, the publisher has been unable to contact him to organize promotions related to the book.
Choi Kang-rok became a fan favorite after his appearance on “Culinary Class Wars”, which premiered on September 17th. He delivered many memorable moments, with humorous lines like, “This set is all fiction. Let’s not be NPCs“, “I’m all about perilla oil” and “When radish is boiled down well, it gives a feeling like something your mom made. When you taste it, though I’m a dad…“
He also said “If I get eliminated, I’ll go without the internet for a year“, hinting at a self-imposed isolation after his elimination. True to his word, Choi Kang-rok has cut off all contact, refraining from any activity on SNS, YouTube or broadcasting since his departure from the show.
Source: Nate
